I did it. I stole her diary. She’s one of our clients and she doesn’t have a clue!
I’m posting a few pages here today. Her fears, her desires, and her private, innermost feelings will be revealed here. I couldn’t help myself. What am I gonna do when she finds out?
From the diary of Anonymous, 12-01-12:
Dear Diary,
I’ve been feeling really good lately. Some days it’s really a challenge with my new exercise program, but I’m starting to notice the results, so that’s good.
Jeff totally killed me today. I didn’t think I was gonna be able to finish the workout. Somehow I managed. He says my form is really good and I’m “isolating the muscle” better, whatever that means!
I know the workouts are good for me, but some days I swear I’d like to just smack that smug little smile off his face! He’s a nice guy though, and seems to be a great trainer.
The nutrition part is really tough. I don’t know how I’m supposed to manage six days without having sugar. Jeff said I can have a cheat day and I thought, “really? Just one?” Some days it’s really hard, but I’ve been applying myself and I think I’m doing really well.
Sometimes, during out training session, he’ll tell me to do something and I’ll just think, “you’ve got to be kidding.” But I don’t want to look like a wimp so I do it anyway. I might be impressed with myself if I didn’t also wonder “what the heck have I gotten myself into?” I mean, I must be crazy!
Oh well, I guess if it makes me thin, it might be worth it. Is it? Could this really be the price of beauty?
Does everybody go through this I wonder? Some mornings I’ll wake up in pain and think, “this is supposed to be good for me?” One day my legs were so sore that I fell trying to get out of bed! I guess I’ll just take it one day at a time and see what happens.
All the trainers at the gym are very encouraging and they seem to think I’m doing really great. I bet they say that to everybody though. Anyway, I’ll let you know how tomorrow goes…
13-01-12
Dear Diary,
Today was not a good day. My boss dropped all these papers on my desk at the last minute. I had to stay late to work through everything. Not only did I miss my workout, but I had a date square with my coffee! I feel gross now. Maybe I wasn’t cut out for this. It was easier before. I felt fat, but at least I could still enjoy a couple of glasses of wine and a few squares of chocolate with my dinner! And after all of my hard work and sacrifice, at my first weigh-in I lost 6 pounds. What the f**k?! I am feeling a lot better though.
Now Jeff is gonna ask me and I’ll have to tell him the truth that I cheated. He’s probably gonna kill me with the workout. I mean I literally might not survive, this could be the last time I write to you, diary.
Seriously though, maybe I should make up an excuse to not go? I could say I have too much work or I’m tired, or I’m not feeling well, or something. At least that way I could sneak in a few more days of good eating, do some cardio, and report good news. That might work.
Does everybody go through this?
Oh well, I guess I won’t quit just yet. I need my training sessions. On my own I’d probably just give up. I’m scared and a bit overwhelmed, but I started this and I’m going to see it through! I won’t give that cocky bastard the satisfaction. You’ll never break me, asshole!
End of Diary Sample
***********************************************
This is the result of a thought experiment. I’m having a little fun with it of course. I’m not going for 100% accuracy. But I asked myself, what would it feel like to walk a mile in the shoes of a new trainee?
I’m a huge fan of Dr. Steven Covey’s 7 Habits of Highly Effective People. The 5th habit is seek first to understand, then to be understood.
I work hard at understanding the people I train. I strive to enter their minds and learn about their habitual thought processes. What I’ve discovered through my many years of working with people is that I can’t respond to their problems by using my own filters. They’re not me, and they don’t think like me.
But if I can figure out how to think like they do, then I can speak to them in their own language. I’m always working on this, but with the years I’m getting better at it, and it’s made me a more effective coach.
The question I’d like to leave you with is this: what relationships in your life, be they working relationships or personal relationships, could benefit from a little bit more empathic understanding on your part? What would a page in your family member’s, your friend’s, or your coworker’s diary look like?
To Your Success,
Conor Kelly

















The truth about personal training in Toronto
Have you ever had an epiphany?
By “epiphany” I mean a realization so powerful that it felt like you were thrust from the darkness of night into the clear light of day.
It was a moment in which everything you’d been missing became really obvious — all of a sudden.
That’s what I experienced in 2007.
I was working for Extreme Fitness near Yonge and Sheppard.
On this day, the gym was a zoo. It took me two hours to do a forty five minute workout. Don’t you just hate that? I spent most of the workout looking for weights, because even though there’s plenty of rack space, 80% of the weights were lying on the floor. Yargh!
Anyway, as I looked around, it was like I was seeing the whole scene for the first time…
“Is this a gym, or a singles bar?”
Many of the women were in full makeup, trying very hard NOT to break a sweat, actually. Their ultra-tight workout gear leaves little to the imagination, and serves as a beacon — beep, beep, beep — to the balding business men who approach them, “can I help you with that miss?”
There’s a ridiculously tan guy in a wife beater flirting with one of the girls on treadmill. In fact, it’s after work so you can’t get a treadmill to save your life!
Everybody’s lined up to the “cardio confessional”. Most of them never lose any weight, but they’ll feel a bit less guilty about the couple of beers they had at lunch!
The gym floor looks like a meat market. There are people everywhere, except in a small radius around the guy who smells like he hasn’t bathed since Mulroney was Prime Minister.
The only mat I’ve found to stretch on has a huge sweat circle from the back of someone’s head. Gross.
To my left, one of the fitness consultants is asking a forty-five year old woman who looks like she’s never worked out to do exercises on a stability ball.
“Your stabilizers are weak,” he says.
Give – me – a – break!
That’s how they do it, you see. They book all new members an appointment for a fitness consultation. They claim it’s for “insurance purposes”. The consultation itself is not based on matching you with the right program for your goals, it’s designed to make you feel embarrassed, so you’ll commit to a long term personal training contract.
It was at that moment that I knew I couldn’t be a part of this dog and pony show any more.
By February of 2008 I had resigned from Extreme and founded Evolution Fitness. I had a vision of creating a space where the average person would feel comfortable and have every chance to succeed with their fitness program.
I made a conscious decision to do things differently, to focus on what was best for my customer as opposed to whatever would make the cash register ring most often.
I recently had lunch with an old client of mine from Extreme. During our conversation, a lot of facts about the industry came up. Here are a few I’d like to share with you:
1. Most gyms pay their trainers a fraction of what you pay for the session. When I started at Extreme, I had several years experience, yet they paid me $15 an hour. While I did eventually and very slowly (ugh!) move up to a higher pay scale, the low wages are one reason big gyms have a hard time retaining talent. If the trainer is good, and can sustain his/her own schedule, they’ll leave.
There are some great trainers in commercial health clubs, but many of them are either rookies or they’re not serious about doing personal training as a profession. It’s a part-time gig while they study law or chiropractic, or whatever. At Extreme they’d often approach members to become trainers! “You look good, wanna be a trainer?”
Hiring a personal trainer in a gym is a bit of a crapshoot. The good ones are usually full.
2. There are tons of personal trainers, some are good. I’ve interviewed many trainers over the years, whether it was working in management for gyms, or in looking for new team members at Evolution Fitness. One thing I’ve learned is that while experience helps, it doesn’t guarantee quality. I’ve met trainers with 10 years experience that I didn’t think were any good.
Education doesn’t count for much either. A lot of Kinesiology grads are lousy. They know a lot of facts about the body, but not how to work with it. Also, it’s not that difficult to become certified as a trainer. The course is usually pretty basic, and the testing is not that rigorous. Phil Kaplan is famous for getting his cat certified as a personal trainer through a correspondance course!
3. Most trainers fail to get their clients results. It’s nothing against them, I believe they’re well intentioned. It’s just that no one’s taught them how to get results for their clients. They’re taught all about the body, and how not to injure someone basically.
So much more goes into helping someone change their lives than simply understanding the science. A person is so much more than just a body, they are a dynamic bundle of beliefs, habits, dreams, and fears.
It’s the ability to build a successful coaching relationship (and to know how to push the right buttons) that makes all the difference.
Please do not get me wrong. I’m not down on this industry. I’m passionate about it. My vision is to elevate personal training to new levels of respect. Why do you think my business is called Evolution? The old ways will soon be extinct.
We have so much power as personal trainers to make an impact. It’s a power I believe we’re beginning to acknowledge. You heard it here first: we will soon be the go-to guys and gals of modern preventive medecine, an esteemed position which we’ll earn through demonstrating our capacity to heal. I am working on some projects this year that will change the fitness industry forever.
In the meantime, if you need help, where should you turn? Call us first. If, for whatever reason that doesn’t work for you, here are a couple of things you should consider before hiring a trainer.
First, don’t be afraid to ask for credentials. Is the person into professional development (reading, going to conferences)? Usually a good sign.
Second, don’t be afraid to ask for references. Can you talk to some of their clients to find out what kind of results they’ve had?
Finally, what’s the vibe? Do you like this person, or are they annoying? Can you listen to them? Are they confident? Are they enthusiatic? And another great one to consider, do they look the part?
Start there, and trust your instincts. If something doesn’t smell right, get the heck out of dodge!
To Your Success,
Conor Kelly
P.S. I’d love to hear about any past experiences you may have had with a personal trainer, especially if it’s funny! Please leave a comment below. If I get some interest, I might tell you some funny stories.